Motorola Market segmentation and Benifts of it

It is very difficult to satisfy all the customers in market as they have different requirements and preferences. Market segmentation process can help the companies in identifying and satisfying the different customer groups. In mass marketing, same strategies and marketing mix can be applied to all the customers where as in target marketing the strategies can be made based on different categories of customers. Thus, targeting market can provide effective results to an organization.

Generally, market segmentation can be done on different bases like:

• Psychological segmentation which is based on values, approaches and behavioral patterns
• Demographic segmentation on the base of age, income, sex, education etc. 
•  Quality-wise, Use-wise and volume-wise segmentation

Motorola used demographic type to segment the market. The customer groups recognized by Motorola are:

• Business users or Professionals - Today every organization is using phones for executing and communicating the important tasks quickly. So this segment can generate huge income to Motorola organization.
• Fashion seekers - People who always keep updating with latest trends comes under this segment (Mostly age between 20-40).
• Technology interests - Customers who always shows interest on the latest technologies and new features belongs to this segment (Mostly highly educated and age between 20-45).
• Social life lovers - Customers who wants to make new friends and communicate with their family comes under this segment.

 The benefits attained by Motorola organization due market segmentation are:

• Retaining more number of customers in the market
• Meeting the customer requirement with more effectiveness as Motorola announced different offers for different segment of customers.
• More profits for the company.
• Sustaining in the market for a long time by holding its competitive position.
• Made various adjustments to the product by recognizing market changes

SWOT Analysis of Tesco

"SWOT analysis is used to evaluate Strengths, Weaknesses, Opportunities and Threats of an organization"

Strengths

• High brand value- Tesco has strong brand name in UK market, so other parts of the world also believed in Tesco brands initially. Quality products and using new ways to create great shopping experience for customers helped them in increasing brand value.
• Tesco online process- Tesco offers online services to their customers and it is one of the best ways to generate revenues. 
• Leader in UK market- Tesco is recognized as the best grocery items retailer in UK markets.
• Raising market shares- Gradually Tesco marketing shares are improving all over the world.

Weaknesses  

• Complete dependence on UK market is one of their major weaknesses for Tesco.
• Serial acquisitions and debt reduction

Opportunities

• Concentrating more on non-food retailing
• Growing as skincare retailer (Health and beauty)
• Focusing on international growth

Threats

• Strong competitors in market such as Wal-mart or Asda
• Expanding its business to the international level could be very expensive.
• Overseas profits may fall
• Price war between UK retailers

Five most difficult languages to learn in the world

Do you know how many number of languages are there in the world....?? No..!!!! Very difficult question to answer even for the researchers....!!!  According to SIL (Summer Institute of Linguistics) there are 6900 distinct spoken languages in the world approximately (no one declared yet- this is a correct count or not).

Do you know what is the most spoken language all over the world... Every one thinks English is the most spoken language, but that's wrong. English is in third position in most spoken languages list...!! Surprising...!!

Five most spoken languages in the world

1. Mandarin Chinese 

2. Spanish

3. English

4. Arabic

5.Hindi

How difficult is it to learn a new language..?? Difficulty of learning a particular language depends on your native language. For example, if you can speak German language then you can learn Danish language very easily as both the languages belong to same family. 

We listed the most hardest languages to learn in the world based on noun cases, characters, letters and grammar rules followed in that language.

Five most difficult languages to learn in the world

1. Arabic

2. Chinese

3. Japanese

4. Hungarian

5. Korean

Are we dependent on computers?

Yes, we are completely depending on computers for performing any kind of task. Before understanding how we are relying on computers, we must know What is computer?. "It is a electronic machine which helps you in storing and processing the data and it also performs the arithmetical and logical operations automatically".

In this fast moving world, the work has to be completed quickly and must maintain effectiveness in it. So using computers is the best way to do it. Invention of computer brought revolutionary changes in various fields such as education, films, home appliances, construction, electronics, organizations and what not?? every where..!!! Data storage and retrieval became very easy through using computers. Instead of saving data in paper format, now every one are preferring to store data in computers. 

Advantage of using computers

• Tasks can be completed very quickly
• Better accuracy in work
• Reduces burden on humans
• Automation of all works, you need not to do it manually
• Ease of work

Even though there are various advantages, over dependence on  computers can always be dangerous. According expert reports, spending lot of time in front of computers can lead to frustration in humans. But in future, we cannot imagine our life without computers. This is very sad but we have to accept the truth.

As humans we always consider the advantages in it than disadvantages...:) Use computers, but don't depend on them completely..:)

Business planning and its different levels

Business planning helps in executing the desired tasks effectively by identifying new business opportunities available. Business planning includes:

• Strategic planning
• Tactical planning 
•  Operational planning

Executing the business plan at three different levels is explained by below picture:

Strategic planning- Important decisions related to organization strategy and resource allocation can be developed at this level. Initially, the policy board decides the vision, mission and goals of an organization. It also suggests evaluation criteria for strategic planning and specifies the policy boundaries. Budget, time and people are the important resources allocated in this level.

Tactical Planning- Reviewing the decisions specified by policy board can be done at this level of planning. Senior management revisits the vision, mission and goals provided by policy board in order to assess whether it can provide benefits to the organization or not. Existing policies will be summarized and sent to next level so that changes can be identified. Senior management also combines all the available resources, identifies the problems and arranges alternates. Thus, in this level policy boundaries and vision, mission and goals of organization can be finalized. 

Operational Planning- Detailed implementation of strategic and tactical planning is done at this level. Management team conducts SWOT analysis, identifies different stakeholders and develops a particular plan of action to reach the goals. Finally, managers allow stakeholders such as customers, employees and shareholders to express their views on developed vision, mission and goals of organization.

A clear step-by-step process to develop strategic plan is:

1. Develop vision, mission and values statements
2. Build a strategic planning process
3. Recognize stakeholders and perform SWOT analysis
4. Recognize the issues in content of strategy
5. Review and adopt the strategic plan
6. Implement the strategic plan and reassess it
7. Allocate the resources like budget, time and staff.
8. Provide the strategic plan to management
9. Manager divides the tasks to different workstations 
10. Embed all the tasks to achieve the organization goal finally

Figure: shows a step-by-step process for strategic planning

Strategy to be used while developing a new product

Why some organizations are succeeding in developing new products and why some organizations failed in this aspect- this mainly depends on the strategies and systematic approach followed by the management. The major factors that should be considered in new product development are:

• Adopting technology and innovation strategies  
• Performing an effective stage-gate system 
• Allocating the resources timely 
• Having right people for the tasks, creating comfortable team structures and the employees’ commitment towards developing new product.
• Managing the risks while developing products.

Marketing Mix of Motorola - 7P's of Marketing

Creating an appropriate marketing mix is the important process to be concentrated in marketing.  Right product for right customer at right place is the main motive for creating marketing mix.

Figure: Shows 7ps of Marketing Mix

7ps of Marketing Mix for Motorola Company:

Product- Considering the demand in market is one of the good practices for a company. The major products of Motorola Company are

• Mobile phones, to connect with the world
• Equipments for connecting different technologies in a network
• Broadband services
• Video phones as well as cable TV
• Providing best communication solutions to different kinds of businesses.

Out of all these products and services offered by Motorola, Mobile phones are familiar all over the world. Motorola included many attractive features and modified designs timely in order to draw the attention of customers.

Price- Price of a product must be decided based on the Product Life Cycle. Products or services which are highly technological and advanced can be released into market at premium prices where as the other products can be offered at low prices in order to attract most of the customers in market. Initially, Motorola provided the products at high prices in order to attain their research and development costs. During growth stage, the prices are decreased gradually according to the increase in sales. In maturity stage, sales were increased by introducing promotional offers.

Place- This refers to how the actual product reaches to customer and where the product can be sold. Products must be available in every possible location so that customers can access them very easily and quickly. Manufacturer distributes the products through different mediums like physical and online. In case of Motorola, it distributed the products like phones, network equipments through network providers and independent retailers.

Promotion- Promoting a product can be categorized as ‘above-the-line’ promotion and ‘below-the-line’ promotion. Advertising the product through media like TV or Paper can be termed as ‘above-the-line’ promotion where as providing discounts and special offers on products can be referred as ‘below-the-line’ promotion. Motorola used both the promoting techniques in order to reach maximum number of customers. Product life cycle influenced this promotional activity- While launching new product, Motorola done wide-ranging promotions where as during growth stage promotions were decreased.

People- This marketing factor refers to all the employees who are working in Motorola organizations. Staff or employees play vital role in maintaining healthy customer relationships. Employees who involved in product development, promotions, sales and customer services are the few important personnel in case of Motorola.

Process- This factor mostly refers to the services offered by an organization. In order to deliver quality of services to the end user, Motorola introduced various new procedures. For example, procedures to identify needs of customers and processes to handle complaints from end users.

Physical evidence- In earlier days, the outlook of the company i,e. factory appearance doesn’t matter to the end user, but in today’s conditions physical layout is also playing a crucial role. Motorola reached today’s customers by making changes to their physical layouts according to changing environments.

Trick to improve internet Speed

By following these steps you can improve internet speed by 20%. Lets Just Try this

1. Click on Start --> Run
2. Type gpedit.msc  and press Enter
3.  Explore local Computer Policy --> Administrative Templates --> Network Branch --> Click on Qos Packet Scheduler

4. In Right side window Double Click on  Limit reservable bandwidth --> Settings --> Check "Enabled" --> finally change bandwidth limit percent to 0 ---> Click on "OK".

Done...!!!!!!! Enjoy Internet Speed.

How to remove cookies in Firefox browser

Removing cookies can help in improving your internet speeds. If your firefox browser is working very slowly or if you are unable to explore good internet speeds then remove cookies using the following three simple steps.
1.Open your web browser (Firefox, Internet Explorer, etc.)

2.Click on Tools --> Options

3.Click Privacy Tab --> Show Cookies --> Remove all cookies

Done...!!! Now check, you can get better experience with firefox browser and internet speed.

New Product Development (NPD) - Basics

New Product Development process brings out all the necessary steps needed to design and launch a product effectively into the market. The normal process used for developing any kind of product is- idea generation, idea screening, developing and testing the product concept, performing business analysis, market testing, technical implementation and finally commercializing the product. Every product manufacturing organization follows this process with slight changes according to their requirement. Product development can be considered as a continuous process because most of the organizations in market look to attract customers through innovative designs, products and services.

 Figure: Shows the basic process of New Product Development (NPD)

From the above process one thing can be noted that after every important task a review or screening will be done so that an effective product can be generated at the end. Today many new product developing projects are failing due to poor planning and inability in understanding market expectations.

Web services architecture - Internal and External

Providing web services means exposing all their internal operations and features to the clients through web, while providing the web services a standard architecture will be followed. Basically web services architecture can be categorized as:

• Internal web services architecture
• External web services architecture

Various web technologies which can handle these internal as well as external architectures separately are available and in the real time these two architectures has to work together for providing effective web services to the clients.

Internal web services architecture: Providing web services within a domain or organization through using middleware can be expressed as internal web services. As this architecture doesn’t allow any other client or domain to use the services it is known as behind-the-firewall web services. For example consider an organization which sells product to the customers in market, if the person at help-desk wants to access information of a customer completely then internal web services has to be utilized. This kind of internal architecture will help in combining customer information available in different parts of the organization. Purchasing date, cost, payments, service and warranty details of purchased product can be viewed on single screen if internal web services are used effectively. Internal web services architecture uses conventional middleware for using internal services. 

Figure: Shows internal web services architecture

From the above internal web services architecture it can be noted that, exchanging or sharing of information will be done between various users within in a company. 

External architecture of web services: The external web services architecture allows outsiders or other clients to access the services. In order to get access to particular web service, the client has to send a request to the provider in return provider will accept the request and offers requested services. The process of external web services is provided below:

Figure: Shows external architecture of Web services

 

The above depicted figure clearly explains how web service can be obtained from the service provider. Here the company A is service requester, company B is service provider and company C is the directory which contains the information of all available web services. All the web service providers have to publish the information about services offered by them. The clients refer to the service availability directory in order to find providers.  After choosing a service provider Company A and company B interact with each other to exchange information or to obtain web service. Thus the basic process to be followed for attaining web service is publishing, finding and interacting.