Important Countries, Capitals and its Currencies

How many countries are there in the World..? Do you know..??  There are 196 countries Approximately.

It is very difficult to remember 196 countries, capitals and their currencies, So a list is created with 70 famous and important countries in the world. Countries and their capitals are listed continent wise here. North America (1-8), south America (9-14), Europe (15-32), Asia (33-59), Africa (60-68), Australia (69-70).

Note- If you are preparing for any exam or interview related to geography then learn these 70 countries, we feel this will be sufficient.

Tricks to Remember the countries capitals and their currencies

• Remembering currencies is very easy if you concentrate well. North America - Dollar, South America - Peso, Asia - Rupee and Dinar,  Europe - Euro and Krone, Australia - Dollar. Most of the countries in a continent are using same currency (For example - Argentina, Chile, Uruguay using Peso Currency and they belong to same continent North America)
• While learning Countries and Capital keep a Map in front of you. So that you can remember easily.
• Use code word to remember. Try to create code words for every thing if you can (even if they are silly or funny).
• For example Iran - Tehran (Ran end of the both words). 
• Denmark - Copenhagen (Mark = Pen, To mark any thing you need a pen).
• Finland - Helsinki (Fin take it as Pin = Hell, If you Scratch yourself with Pin then it will pain and it feels like Hell)

Countries - Black, Capital - Red, Currency- Blue

1. United States Of America (USA) - Washington D.C. -  US Dollar 
2. Canada - Ottawa - Canadian Dollar 
3. Barbados - Bridgetown -  Barbados Dollar 
   
4. Trinidad and Tobago - Port of Spain -  Trinidad and Tobago Dollar
5. Jamaica -  Kingston - Jamaican Dollar
6. Panama - Panama City - Panamanian Balbao
7. Mexico - Mexico City - Mexican Peso
   
8. Cuba - Havana - Cuban Peso
9. Argentina - Buenos Aires - Argentine Peso
10. Chile - Santiago - Chilean Peso
11. Colombia - Bogota - Colombian Peso
12. Uruguay - Montevideo - Uruguayan Peso
13. Paraguay - Asuncion - Paraguay Guarani
14. Brazil - Brasilia - Brazilian Real
15. United Kingdom (UK) - London - Pound Sterling
16. Ireland - Dublin - Euro
17. Portugal - Lisbon - Euro
18. Spain - Madrid  - Euro
19.  Poland - Warsaw - Zolty
20. Italy - Rome - Euro
21. Greece - Athens - Euro
22. Austria - Vienna - Euro 
23. Belgium - Brussels - Euro
24.  France - Paris - Euro
25. Germany - Berlin - Euro
26. Netherlands - Amsterdam - Euro
27. Sweden - Stockholm - Krona
    
28. Norway - Oslo - Norwegian Krone
    
29. Denmark - Copenhagen - Krone
30. Switzerland - Bern - Swiss Franc
    
31. Ukraine - Kiey - Roubel
    
32. Finland - Helsinki - Finnish Markka
33. India - Delhi - Indian Rupee
34. China - Beijing - yuan
35. Russia - Moscow - Rubel
36. Afghanistan - Kabul - Afghani
37. Sri Lanka - Colombo - Sri Lankan Rupee
38. Pakistan -  Islamabad - Pakistan Rupee
39. Bangladesh - Dhaka - Taka
40. Malaysia - Kuala Lumpur - Ringgit
41. Singapore -  Singapore - Singapore Dollar
42. Indonesia - Jakarta - Rupiah
43. Bhutan - Thimphu - Ngultrum
44. Myanmar Or Burma - Naypyidaw - Myanma Kyath
45. Thailand - Bangkok - Baht
46. Japan - Tokyo - Yen
47. Bhutan - Thimphu - Ngultrum
48. Iraq - Baghdad - Iraqi Dinar
49. Iran - Tehran - Rial
50. Israel - Jerusalem - Shekel
51. Kuwait - Kuwait City - Kuwaiti Dinar
52. UAE - Abu Dhabi - UAE Dirham
53. Saudi Arabia - Riyadh - Riyal
54. Jordan - Amman - Jordanian Dinar 
55. South Korea - Seoul - Won
56. North Kores - Pyongyang - Won
57. Maldives - Male - Rufiyaa
58. Nepal - Kathmandu - Nepalese Rupee
59. Philippines - Manila - Peso
60. Egypt - Cairo - Egyptian pound
61. Kenya - Nairobi - Kenya Shilling 
62. Ethiopia - Addis Ababa - Ethiopian Birr
63. South Africa - Pretoria -  South Africa Rand
64. Namibia - Windhoek - South African Rand
65. Nigeria - Abuja - Naira
66. Zimbabwe - Harare - Zimbabwe Dollar
67. Libya - Tripoli - Libyan Dinar
68. Uganda - Kampala -  Uganda Shilling
69. New Zealand - Wellington -  New Zealand Dollar
70. Australia - Canberra -  Australian Dollar 

Please leave us a comment if you liked the post or if you found any mistake here.

ANSOFF Matrix For Motorola

The opportunities available to an organization in terms of product and market can be analyzed through this Ansoff matrix tool.

The corporate growth opportunities for Motorola identified using Ansoff's Matrix tool four factors- 

"Market Penetration- Penetrating the market with existing products and customers.

 Product Development - Developing new product for existing customers.

 Market Development - Attracting new customers for existing products

 Diversification - Developing new product to attract new customer."

 These four factors depicted in the following figure:

 Figure Shows ANSOFF matrix

Initially Motorola released car batteries into market, later it entered into mobile phones and network equipment markets. Motorola developed various new products and penetrated the markets successfully. These market penetrations created good market share for Motorola.

Thus, according to this tool, growth of a business depends on whether it markets an existing or new product in existing or new market.

Boston Matrix for Motorola

Boston Consulting Group (BCG) is a management tool which categorizes the product portfolio with four different labels such as star, Dogs, Cash cows and question marks. Here BCG tool is used to determine the market growth and market share of Motorola.

Labels in BCG tool refer to:

• Stars- High market growth and share
• Dogs- Low market growth and share
• Cash flow- Low market growth and high market share 
• Problem child- High market growth and low market share

 Figure shows Boston Matrix 

Initially Motorola was a star that means it attained high market growth and high market shares because of low competition. But in recent times, it fell in problem child area i.e, high market growth and low market share due high competition from new entrants.

Latest Top 5 search engines

These ranking are provide by Articlesworld blog based on Alexa traffic ranks. Date- 19th March 2012.

1. Google

Google helps users in searching required information, images, videos and many more. Google is holding its top position from very long time, Google ranked as 1 by Alexa.

2. Yahoo

Global ranking for yahoo is 4, where as it occupied 2nd rank in the category of search engines. Free mailing, chat rooms, searching information and news are some of the facilities provided by Yahoo.

3. Baidu.com

Baidu.com is a Chinese search engine which grabbed global rank 5 in Alexa rankings, in search engines category it is the 3rd most popularly used one. Baidu is Chinese language oriented and it helps users in searching movies and MP3 music.

4. yandex.ru

Yandex is a Russian search engine and it is into online since 1997. Its global ranking is 23 and 4th in search engines category. 

5. Bing.com

Bing is one of the popular English search engine after Google and Yahoo. You can find local news, products, images, videos and  different kinds of information by using Bing search engine. Its global ranking is 26 and grabbed Rank 5 in search engines category.

Other popular search engines-  Ask, AOL, Altavista, dogpile.com, search.com, info.com, goodsearch.com, infospace.com, webcrawler.com. mywebsearch.com.

Market research - Primary and Secondary

Primary and secondary market research provides valuable information about market segments, demand and customer preferences.  

 

Secondary research- This research is preferable when an organization is expanding its business or introducing new products or services. This kind of information can be gathered from previous business studies, trading structures, reports and census information. 

Advantages:

• Information can be gathered very quickly and easily
• Less expensive when compared with primary research and can easily examine large sectors.

Disadvantages:

• Already available data may not suit to the required criteria of an organization.
• Inaccurate information- as the collected data may be old and out of date.

Primary Research: This research is preferred to examine particular needs of a business. Surveys, opinions, interviews, focus groups and field examinations are some of the ways of primary research. 

Advantages:

• Accurate as it offers complete information
• Provides targeted information to organization
• Proprietary information- Information will not be shared to any other firm or source.

Disadvantage:

• Time consuming process- as the information has to be gathered by approaching sources personally.
• Very expensive

Marketing objectives when planning a promotional campaign

The promotional strategy of an organization must be carried out based on the established marketing objectives. Most of the organizations compare the business growth before and after promotional campaigns so that the effectiveness of promotional strategies can be identified. 

The process of promotional campaign includes identifying the marketing prospects, deciding the communication channels or mediums to be used, establishing objectives, creating promotional mix, identifying the message to be conveyed through advertisements, deciding the budget specifications and finally determining the promotion campaign effectiveness. 

Some of the prime objectives of an organization while developing a promotional campaign are:

• Reaching the maximum number of customers existing in electronic market.
• The actual features, specifications and special technologies included in the product should reach to the customers.

Thus, an effective promotional campaign must focus on specified objectives and these campaigns must  help organizations in popularizing the products and creating interest in the mind of customers.

SLEPT or PEST Analysis of Motorola Or External influences while promoting Motorola products

While endorsing any product in market various internal and external factors can influence the organization rigorously. A SLEPT and PEST analysis is carried out in order to identify the external factors such as Social, Legal, Economic, Political and Technological that are effecting Motorola organization when promoting a product into industry. 

Social - This factor includes local customer preferences, life styles and all demographic aspects. Motorola grabbed the market shares by understanding social changes time to time. Thus, consumer behavior must be considered while promoting a product in local markets.  

Legal - Consumer safety, health and employment law are some of the legal aspect to be considered before promoting the product. As Motorola is providing cellular phones it is very important to ensure the product safety. 

 

Economic - This external factor showed great impact on Motorola business growth as it included the interest and trade rates. Some times the price of products may also depend on this factor. Motorola accelerated the sales in various countries (particularly in developing countries) by promoting products which suits to local needs and by taking advantage of local interest rates. For example, Motorola released very low cost mobile phone in Indian rural areas as Indian government offered low interest and trade rates there by increased its sales tremendously. 

Political - Any government around the world lists the laws, rules and regulations to be followed by organizations. Some governments also specify- which product can be promoted in the local markets and which can not be promoted. Motorola always followed the local government policies, tax procedures and employment law in order to avoid political problems for the organization. 

Technological - New technologies and innovations in the market brought revolutionary changes to products and services. These technological changes resulted in easy communication, cost reduction, and better services. Motorola modified its designs, features and specifications for catching up the standard technologies using today. For example, recently Motorola introduced first true Android tablet and most powerful smart phones with 4G connections to capture today’s market shares. 

SWOT Analysis of Motorola

Strengths 

• Reacting to the situations and challenges very quickly
• Zeal to lead the world of electronics by launching innovative designs and various novel technologies.
• Motorola existed as strong competitor in the market because of having strong alliance, acquisitions and mergers. 

Weaknesses

• An out-dated management style of Motorola is one of the weaknesses as it can effect important decisions related to company operations. 
• Quality of the product is not up to the mark when compared to its competitors. 
• Customer service is one of the biggest weaknesses, many complaints registered saying that “executives doesn’t react after the sale”. 

Opportunities

• New ventures, business partners and alliances can increase the dealings of Motorola.
• Introducing new product categories into market can make Motorola more competitive.

Threats

• All other competitors like Nokia, Samsung are providing high quality products at low prices.
• Network equipments (semi-conductor) business is gradually decreasing from past few years.

Nokia launched 41 Mega Pixel smart phone - "Nokia 808 PureView"

Nokia launched its new product with the name "Nokia 808 PureView" on 27th February 2012 in Barcelona, Spain. The surprising feature in this phone is 41 Mega Pixel camera, Can you believe it?

In addition to high resolution camera it offered 1080p full HD Video recording facility, Carl Zeiss lens, LED Video light and Xenon Flash, So now you can be able to take some professional pictures even in dark conditions. The name "Pure View" is justified with 41MP sensor, Nokia sets a new standard in Smart phones market.

Specifications

Type - AMOLED Capacitive Touch Screen

Battery - Stand by 465hours and Talk time 11hours

Memory (Micro SD) - 16GB internal memory

                                 48GB Maximum extendable external memory

Head phones - 5.1 surrounded Dolby speakers

So what are you waiting for..?? Want to know its price..? Yes definitely.... It may cost around 29000 to 30000 thousand in Indian Rupees. 

We will update the review of 'Nokia 808 PureView" very soon. If you have already bought it, please feel free to post the review.

Motorola Branding and its advantages

Branding is essential in order create recognition for a product or company in market. Creating logos, names, designing features and symbols are also the part of branding. Branding has great impact on customer, for example, if trader shows two identical products one is branded and other is unbranded then customer tend to buy branded product as branding creates the image of quality and reliability.

Motorola has a very strong brand name in global market since it was introduced. Even though Nokia, Samsung and other electronic firms in the market has better brand name, Motorola is still holding its position by using intensive branding strategies. “Intelligence Everywhere” is the new Motorola brand promise phrase, which is unifying the marketing efforts.

The branding strategies available today are: Generic, individual and family, out of these three Motorola is using family branding as it can popularize all their products under the same brand name.

The major advantage gained by Motorola due to family branding is, promotion of one product profited other Motorola products. Loyalty, reorganization, image of quality, competitive advantage and image of reliability are some of the prime benefits gained by Motorola due to branding their products.

Today Motorola brand name and its logo are very popular in cellular phones and network equipment market. Because of branding, Motorola increased its sales and it resulted in more profits for company. Thus, branding also played a crucial role in the success of Motorola products as it added value to the product in terms of quality, price, and reliability.