Marketing and Process of Marketing

Understanding needs of a customer, satisfying them and maintaining customer relationships are the prime reasons for business development. The process of marketing helps in achieving these prime factors.

Figure Shows The  process of marketing

Initially the customer needs and preferences can be found through the market analysis, based on that analysis different marketing strategies to be followed by an organization will be developed. 

Creating an appropriate marketing mix is the important process to be concentrated in marketing.  Right product for right customer at right place is the main motive for creating marketing mix. 4p's of Marketing mix are "Product, Price, Promotion and place".

Targeting a group of customers and promoting the product through various mediums to reach that targeted customers is also important task in marketing. According to market and business analysts,  growth of a company in present, past and future depends on the marketing strategies used by an organization.

How to create a blog in three simple steps

Want to create a blog and share your thoughts, follow these three simple steps:

• Go to www.blogger.com and click on Signup to create your own blog. Provide the basic information (like email-id, username, password, gender, location etc.) and click on "continue" to create a blogger account. 

• In next step- Enter the Blog name and Desired blog Address or url (Choose a catchy URL that can be easily to remembered by users) (for example-123articlesworld.blogspot.in) 

• Choose any template provided by Blogger (you can change this template according to your taste later). Finally Click on 'Create Blog'.

So you are done with creating a new blog, Start posting your thoughts now.. Happy Blogging..

Business Globalization and Reasons for it

The process of connecting different people, organizations and governments located in different nations by trading, investing, cash flows, exchanging knowledge and technology can be referred as Globalization. This process can affect the local economies, societies and cultures. Globalizing a business can help in facilitating the goods, services, labor and capital by removing the national border barriers. Most of the businesses today are globalizing because of various reasons like:

• For creating global brands and competitive markets- Firms can enter into new markets and popularize their products more effectively by globalizing the business.  
• Technology transfers- Both the firms can be benefited through technology transfers. Innovative products and services can be introduced in markets by exchanging the technologies.
• Time-to-Market Competitiveness- Reacting quickly to the market changes is another reason for globalization.
• Cost competitiveness- Organizations can reduce the price of product as they can get sources like labor and raw materials at very low cost in some countries.
• Government policy- Subsidies offered by some governments can attract the businesses to globalize.