SWOT Analysis of Motorola

Strengths 

• Reacting to the situations and challenges very quickly
• Zeal to lead the world of electronics by launching innovative designs and various novel technologies.
• Motorola existed as strong competitor in the market because of having strong alliance, acquisitions and mergers. 

Weaknesses

• An out-dated management style of Motorola is one of the weaknesses as it can effect important decisions related to company operations. 
• Quality of the product is not up to the mark when compared to its competitors. 
• Customer service is one of the biggest weaknesses, many complaints registered saying that “executives doesn’t react after the sale”. 

Opportunities

• New ventures, business partners and alliances can increase the dealings of Motorola.
• Introducing new product categories into market can make Motorola more competitive.

Threats

• All other competitors like Nokia, Samsung are providing high quality products at low prices.
• Network equipments (semi-conductor) business is gradually decreasing from past few years.

SWOT Analysis of Tesco

"SWOT analysis is used to evaluate Strengths, Weaknesses, Opportunities and Threats of an organization"

Strengths

• High brand value- Tesco has strong brand name in UK market, so other parts of the world also believed in Tesco brands initially. Quality products and using new ways to create great shopping experience for customers helped them in increasing brand value.
• Tesco online process- Tesco offers online services to their customers and it is one of the best ways to generate revenues. 
• Leader in UK market- Tesco is recognized as the best grocery items retailer in UK markets.
• Raising market shares- Gradually Tesco marketing shares are improving all over the world.

Weaknesses  

• Complete dependence on UK market is one of their major weaknesses for Tesco.
• Serial acquisitions and debt reduction

Opportunities

• Concentrating more on non-food retailing
• Growing as skincare retailer (Health and beauty)
• Focusing on international growth

Threats

• Strong competitors in market such as Wal-mart or Asda
• Expanding its business to the international level could be very expensive.
• Overseas profits may fall
• Price war between UK retailers