Friday 10 February 2012

New Product Development (NPD) - Basics

New Product Development process brings out all the necessary steps needed to design and launch a product effectively into the market. The normal process used for developing any kind of product is- idea generation, idea screening, developing and testing the product concept, performing business analysis, market testing, technical implementation and finally commercializing the product. Every product manufacturing organization follows this process with slight changes according to their requirement. Product development can be considered as a continuous process because most of the organizations in market look to attract customers through innovative designs, products and services.
 Figure: Shows the basic process of New Product Development (NPD)

From the above process one thing can be noted that after every important task a review or screening will be done so that an effective product can be generated at the end. Today many new product developing projects are failing due to poor planning and inability in understanding market expectations.


  1. Have you ever considered writing an ebook or guest authoring on other sites?
    I have a blog centered on the same ideas you discuss and would
    love to have you share some stories/information.
    I know my subscribers would enjoy your work. If you're even remotely interested, feel free to shoot me an email.
    My web page - Invest Open

  2. Hello colleagues, good article and good urging commented at this
    place, I am truly enjoying by these.
    Here is my homepage ;


Related Posts Plugin for WordPress, Blogger...