The promotional strategy of an organization must be carried out based on the established marketing objectives. Most of the organizations compare the business growth before and after promotional campaigns so that the effectiveness of promotional strategies can be identified.
The process of promotional campaign includes identifying the marketing prospects, deciding the communication channels or mediums to be used, establishing objectives, creating promotional mix, identifying the message to be conveyed through advertisements, deciding the budget specifications and finally determining the promotion campaign effectiveness.
Some of the prime objectives of an organization while developing a promotional campaign are:
- Reaching the maximum number of customers existing in electronic market.
- The actual features, specifications and special technologies included in the product should reach to the customers.
Thus, an effective promotional campaign must focus on specified objectives and these campaigns must help organizations in popularizing the products and creating interest in the mind of customers.
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